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You’ve written your masterpiece. Now, how do you tell the world about it? Well, as writers have known for decades, there’s this little item called a book tour. Only today’s tours are different from those of yore. To that end, we’re visiting with Jo Linsdell to discuss her latest offering designed to help you build your writing career. The book’s called: Virtual Book Tours, Effective Online Book Promotion From the Comfort of Your Own Home.

 Linsdell is a best-selling author and illustrator, award-winning blogger and freelance writer. She is also the founder and organizer of the annual online event “Promo Day” (www.PromoDay.info). Find out more about her at her website www.JoLinsdell.com.

This book was published August 16 on Kindle and is up and available here: http://www.amazon.com/dp/B00ELNAQ92. Once out in print, Linsdell says the book can be purchased online and through all major book stores.

Q. Organizing a virtual book tour sounds complicated. How much time is involved?

A. It depends on the type of tour you decide to do and the number of stops. A successful tour takes time and effort. Between producing content, finding hosts, promoting, etc… you need to set aside plenty of time to do it all.

For a month long tour with daily posts, you’ll need to start organizing it at least a month in advance (minimum). In addition the things that need doing during the tour itself you’ll also need to take actions pre and post-tour if you want to get the best results.

Doing a virtual book tour isn’t as complicated as it might seem. It does however take time to prepare and requires some organizational skills.

Q. Does an author need a wide circle of writing friends to have a successful tour, or can a newbie jump in?

Having a support network already in place is helpful but not necessary. You can know no one and have no connections and still do a successful virtual book tour.

Q. What is the most challenging part of putting together a virtual book tour?

Staying organized. There’s lots of different elements to think about, especially with longer tours that include various types of stops.

Q. What kind of benefits can an author expect to realize from a tour?

The benefits are numerous. The results of your tour will depend on the goals you set for it and the type of tour you do but these are a few of the most common benefits; back-links that help search ranking, strengthens your author branding, spreads the word about your book, can increase book sales and reviews, and often helps your book become a best seller.

Q. What is the most important point you’d like your readers to take away from this book?

That any author can successfully promote their own book without spending lots of money. One of the things I like most about virtual book tours is that they can be done completely free of charge and the impact is long term. Unlike with traditional book tours, with a virtual book tour once you put the content out there it’s there to stay.

Jo, thank you, This has been an informative session. Do you have any other information you’d like to share with out readers?

Yes. Virtual Book Tours : Effective Online Book Promotion From the Comfort of Your Own Home is available to buy at a reduced price for the whole month of September. And again, that link is: http://www.amazon.com/dp/B00ELNAQ92.